News

TURKISH DRAMA BLOSSOMS IN LATAM

MADD Brings Record-Setting Series Blooming Lady to Telemundo

May 16,2024

MADD Entertainment announced at LA Screenings Independents that Türkiye’s #1 drama would be coming to the United States on Telemundo, one of the leading media companies serving Hispanics in the US and around the world.

BLOOMING LADY, broadcast locally under the title Bahar, is one of Türkiye’s highest-rated drama series of the past five years. The female-led drama has become a true phenomenon and is #1 for both men and women across all demos. The series’ audience continues to grow, with the 11th episode achieving a whopping 35.44% share of primetime viewers in the competitive ABC+20 demo.

“Telemundo is one of MADD’s strongest broadcast partners, so it only makes sense that Türkiye’s hottest title in years will have a home there,” said Özlem Özsümbül, MADD’s Head of Sales. “We know that BLOOMING LADY is in good hands. With their help, it will reach millions more viewers across the Western Hemisphere. We are confident that the series will also perform very well around the world and will be appreciated by the international audiences just as well as in Türkiye”

MADD and Telemundo first teamed up in 2018 to bring My Little Girl to the US Hispanic market, where it dominated its timeslot under the title Todo Por Mi Hija. The appetite for Turkish drama has only grown since then, with many of Türkiye’s top titles appearing under the Telemundo banner, including A Woman Scorned, Abandoned, All About Marriage, Be My Sunshine, Family Secrets, Flames of Fate, Gülcemal, Hidden Truth, Love is in the Air, Love Storm, My Dad My Hero and The Family.

MADD LICENSED 4 NEW TITLES TO ITALY

A Big Future in Italy

May 15,2024

MADD Entertainment, the world’s leading distributor of Turkish dramas, is pleased to announce record sales in Italy, one of Europe’s hottest growth markets and licensed four new titles to Mediaset.

“Following Spain, Italy has become the major market for MADD in Western Europe,” according to Özlem Özsümbül, MADD’s Head of Sales. “The fact that we have four strong series set to debut there gives me great confidence. We see a big future in Italy. As MADD we are so happy to work with Mediaset in Italy again.”

Among the series soon to air on Mediaset are The Family (Featuring Kıvanç Tatlıtuğ, Serenay Sarıkaya), If You Love (Featuring Kerem Bürsin, Hafsanur Sancaktutan), Gülcemal (Featuring Murat Ünalmış, Melis Sezen) and the International Emmy-winning series Family Secrets (Featuring Kaan Urgancıoğlu, Pınar Deniz). There’s every reason to expect these new titles will perform well in Italy, as other top and most loved MADD title Love is in the Air did.

MADD LICENSED 6 FRESH TITLES OF THIS SEASON TO MENA

Quick Turnaround Brings Fresh Hit Series to Region

Apr 09,2024

MADD Entertainment is pleased to announce that 2024 has seen massive growth in the company’s business across the Middle East and North Africa (MENA), making it one of MADD’s top sales regions.

Sales have increased across the board, including various free tv and digital platforms covering over 20 countries in the region. Today’s growth has been led by new series that only launched this season but are already airing in MENA, including hit dramas Wild Heart, My Wonderful Life, The Brave, Dirty Laundry, No Mercy and Blooming Lady which recently premiered in Turkey. Many of these series are broadcast right after their Turkish debut, a strategy that takes into account today’s interconnected audience and has helped drive ratings for both in linear and non-linear broadcasters across MENA.

“MENA has always been an important market for MADD,” said Managing Director Ateş İnce. “These countries have a long relationship with Turkish drama, and their viewers expect the very best. With our top-rated series and quick turnaround, MADD is uniquely suited to meet that demand.”

MADD LICENSED 5 FRESH TITLES OF THIS SEASON TO SPAIN

Strong Growth Leads to a Record-Setting Year in Spain

Apr 09,2024

MADD Entertainment is pleased to announce a record-setting year in Spain, with a most of its newest hit series already sold and set to debut in primetime.

Spain has been Europe’s strongest market for Turkish drama, but 2024 will reach new heights, thanks to MADD. Five of its newest ongoing series have already been sold to Spain and will soon be broadcast. Wild Heart, My Wonderful Life, The Brave, Dirty Laundry and Blooming Lady, all debuted to very good ratings in Türkiye and continue to rank among the country’s one of the most popular dramas.

The addition of these five series will give MADD an unprecedented footprint in Spain. “We’ve invested a lot of care in building our business there,” said Managing Director Ateş İnce. “We believe in the long-term future of Turkish drama in Spain, and we work closely with our broadcast partners to help grow the audience on a steady, sustainable basis.”

There’s every reason to expect these new titles will perform well in Spain, as have other MADD titles including A Miracle, A Woman Scorned, All About Marriage, Be My Sunshine, Flames of Fate, Hidden Truth, Love, Reason, Get Even, Love is in the Air, My Little Girl, Nehir, One More Chance, and The Family– not to mention the International Emmy-winning Family Secrets, which is performing so well.

MADD BRINGS THE HITS TO MIPTV

Impressive Drama Slate by Madd

Apr 08,2024

MADD Entertainment is pleased to present its strongest slate yet at this year’s MIPTV in Cannes. Along with primetime hits like WILD HEART, THE BRAVE, DIRTY LAUNDRY, and MY WONDERFUL LIFE are brand new sensations like NO MERCY, REMEMBER, and ratings sensation BLOOMING LADY – Türkiye’s #1 series across all demographic groups.

BLOOMING LADY is a fresh hit series and Türkiye’s most popular drama today. Over eight episodes, ratings grow impressively which makes the series a mid-season marvel for Show TV, where it airs as Bahar.

When stay-at-home mother Bahar faces a life-threatening illness, she decides to make some changes in her life. She goes back to complete the medical residency she had to give up 20 years ago, even though that means working under her husband, the Chief Surgeon, and with her son, another first-year resident. Neither they nor her teenage daughter are happy about it, but Bahar finds satisfaction in her new life. Unfortunately, returning to the hospital also means learning some hard truths about her husband and the life he’s been leading away from their family. Ultimately, Bahar rebuilds her life along new lines filled with hope, love, and self-reliance.

BLOOMING LADY is based on a 2023 Korean drama, Dr. Cha. MF Yapim’s version features Demet Evgar (Flames of Fate) in the title role along with an all-star cast including Buğra Gülsoy (My Little Girl), Mehmet Yılmaz Ak (Family Secrets), Hatice Aslan (Kuzgun), and Ecem Özkaya (Matter of Respect).

REMEMBER is another new hit drama making waves on Wednesday nights on Kanal D, where it’s known by the Turkish title Taş,Kağıt,Makas, adapted from the Korean drama, Remember: War of the Son. The series delves into the life of Umut Tanrikulu, a young man from a poor neighborhood with an extraordinary memory trait called hyperthymesia. His condition allows him to remember every detail from every moment of his life. Whether that’s a blessing or a curse is not yet clear when Umut's life takes a tragic turn. His father, Riza, is falsely accused of murder and cannot defend himself due to his struggle with Alzheimer's disease. Umut, alongside the supportive law student Alev and the enigmatic lawyer Harun, embarks on a relentless quest for justice. As Umut fights to prove his father's innocence, unexpected betrayals and shocking revelations test his resolve, leading to a heartbreaking betrayal during the trial.

Five years later, Umut has become a formidable lawyer, driven by the dual purpose of clearing his father's name and seeking revenge against those who framed him. He takes on any case where he can frustrate Fecir, a path that eventually leads him back to Alev. But time has passed, and many things have changed for both. Will they find the spark that first brought them together all those years ago? The intricate blend of legal drama, personal vendettas, and the overarching theme of memory and its role in the pursuit of truth have made REMEMBER a great drama.
REMEMBER features an all-star ensemble including Ekin Koç (Magnificent Century), Ozan Güven (The Choice, Phi), Bülent Seyran (Fatmagul), Hande Ataizi (Chrysalis), Serra Arıtürk (The Club, Recipe of Love) as well as Burak Yörük (Nehir, Love, Reason, Get Even) and Hüseyin Avni Danyal (Family Secrets)


NO MERCY is an exciting new drama from Ay Yapim airing Friday nights on the NOW network (formerly Fox) under the title Gaddar. The series blends action, romance, and high stakes in a thrilling drama that fans can’t stop talking about. When Aydan broke his heart, Dağhan thought his life was over. He abandoned his home, signed up for the army and ended up in a special unit fighting in the east. Now after two years of hard duty, Dağhan’s service is over. It’s time to come home.

But home is not as Dağhan remembers it. His family is shattered, and his old neighborhood has given way to a dark underworld. Aydan is gone, and even the old friends who remain all seem to be caught up in shady pursuits. When his loved ones come into danger, Dağhan reluctantly accepts an offer to become a professional hitman. But even a hitman needs a code, and sometimes extraordinary circumstances can turn an ordinary man into a hero – especially when Aydan suddenly reappears in Dağhan’s life.

NO MERCY is a rollercoaster of emotions, taking viewers on a thrilling journey through Dağhan’s desperate quest for redemption, his fight to bring his family together, and a rekindled romance that blossoms in the face of danger. Çağatay Ulusoy (Insider, A Girl Named Feriha) heads up an all-star cast, including Sümeyye Aydoğan (Little Big Heart, Hear Me) and Onur Saylak (Crash, Kuzgun).


MY WONDERFUL LIFE is a hit drama from Ay Yapim airing Wednesdays on Türkiye’s top-rated NOW network as Şahane Hayatım. The series stars Hilal Altınbilek (Bitterlands, Black Rose) as Şebnem—an anti-heroine born from adversity—who claws her way to the top of society’s ladder. A scholarship kid at an elite school for the super-rich, no one thought she would make it to their level. But with a dash of plastic surgery and unwavering ambition, Şebnem seizes the ultimate prize: a wealthy husband named Onur, played by Yiğit Özşener (The End, Ezel). Their union promises luxury, privilege, and the envy of all who bear witness. However, the illusion crumbles when the ghosts of Şebnem's past resurface, threatening her picture-perfect existence.

Amidst the glitz and glamour, Şebnem’s life takes a turn as her criminal history comes back to haunt her. Between protecting her family, preserving her status, and reconciling the darkness in her past, Şebnem’s life becomes a twisted dance. From her entanglement with the magnetic homicide captain, Mesut played by Onur Tuna (Hidden Truth, A Miracle), to her rivalry with Onur's haunting ex, Melisa, and the relentless hatred of Aysel, Onur's mother, Şebnem finds herself fighting battles on multiple fronts.

DIRTY LAUNDRY is a drama series from Medyapim airing Sunday nights on NOW under the title Kirli Sepeti. Fans have come out in force for this moving portrait of the cleaners, caregivers and household help who work behind the scenes to make a wealthy lifestyle possible. It is the story of one such group of resilient women whose lives are spent cleaning up the messes left by others.

DIRTY LAUNDRY is the story of one such group of resilient women whose lives are spent cleaning up the messes left by others. Our story begins when Meryem, one of these women, tragically falls to her death while working in a house, an event that goes unnoticed by the people she served. İlkgül, Meryem's friend, and Kahraman, a journalist, join forces to uncover the truth behind Meryem's untimely demise. As they seek justice for Meryem, they also begin to unravel the hidden complexities of the households Meryem and the other ladies serve, shining a light on the walls between "us" and "them" in society.
Meryem’s death is a wakeup call to her friends, each of whom faces their own private challenges. Songül has endured a demanding employer for years after a difficult divorce. For her children’s sake, Songül has endured a demanding employer for years after a difficult divorce. She is like an elder sister, finding jobs and giving advice to all the other ladies. Hayriye seems like a cheerful woman on the surface, taking on all the most challenging jobs and barging in to help everyone with their problems, but her impulsiveness masks a deep sensitivity to others which often brings her pain. Medine, on the other hand, is a moral, conservative woman who silently endures mistreatment to support her sister. But when Medine discovers wrongdoing at her employers’ home, she cannot expose it without destroying their family.
While they initially perceive Meryem's death as an unfortunate incident, the story takes a darker turn as they uncover unsettling secrets within the complex. As İlkgül and Kahraman work together to uncover the truth, they become entangled in a web of hidden realities. The houses these ladies clean may appear spotless, but behind closed doors are many secrets, hidden injustices and forbidden desires.
DIRTY LAUNDRY features an all-star ensemble including Ayça Bingöl (Time Goes By), Ceren Moray (The Teacher), Devrim Yakut (Chrysalis, Brave and Beautiful), Melisa Döngel (Love Reason Get Even, Love is in the Air), Serkay Tütüncü (The Perfect Tenant) as well as Cansu Tosun (Lost City) and Halil İbrahim Ceylan (Legacy).

THE BRAVE has been one of Türkiye’s Top 10 dramas since its fall premiere on NOW, where it airs as Hudutsuz Sevda, thanks to an exciting storyline and star turns from romantic leads Deniz Can Aktaş (The Agency, Love Makes You Cry) and Miray Daner (Wounded Love, One Litre of Tears). The story follows Halil İbrahim Karasu, who returns to the Black Sea village of his birth. Halil was forced to flee when he was just five years old, after his father was murdered by the local crime boss Rızvan Leto. Twenty years later, Halil came home to marry his childhood sweetheart, Yasemin. He is also an undercover agent of the gendarmerie assigned to infiltrate the Leto criminal empire. But when Yasemin is murdered by Rızvan’s son, his mission takes on a whole new direction: Halil becomes a one-man army with the sole purpose of destroying Rızvan Leto.

Halil gains some unexpected allies as he works his way through Rızvan’s criminal operations, including Rızvan’s daughter Zeynep. Zeynep wants to move on from the illegitimate life, and once she learned the truth about what her family did to Halil she had no choice but to help him. Zeynep’s schoolgirl crush on Halil is soon rekindled, and before long she falls madly in love with her father’s enemy – and there is nothing more dangerous than a Black Sea woman in love.


WILD HEART is one of the most popular new Turkish dramas this season, airing Tuesday nights under the title Yabani on NOW. The series follows the remarkable journey of Ali, who was abducted as a boy and ended up working for the gang who kidnapped him. After enduring years of hardship, Ali renames himself Yaman and escapes his captors to build a new, better life together with his three friends. Things are not easy for this new family, but they work hard and are able to leave their dark past behind. Through it all, Yaman somehow manages to keep his soul pure and never succumbs to the darkness that surrounds him.

Things get complicated when Yaman meets Rüya, a beautiful girl from the rich side of town. Her
boyfriend nearly overdosed, and it’s up to Yaman to save him. He delivers Rüya’s boyfriend to the same hospital where his father is a senior doctor. Later, after the boyfriend beats up Yaman’s best friend in retaliation for exposing his drug problem, Yaman goes to his home to take revenge. That is when Yaman realizes that Rüya’s boyfriend is his brother, and he is actually Ali Yücesoy, the boy who was kidnapped 15 years ago.

Caught between the family he made and the family that was stolen from him, the road ahead is uncertain. Is he Yaman or Ali? This exciting series from is produced by NTC Medya and features many stars, including Halit Özgür Sarı (For My Family), Dolunay Soysert (One More Chance, Wings of Love), Simay Barlas (Ömer), Bertan Asllani (All About Marriage), Yurdaer Okur (Family Secrets), and Osman Alkaş (Heart of the City, Time Goes By).

MADD ENTERTAINMENT RACKS UP OVER 40 INTERNATIONAL SALES FOR “WILD HEART”

GLOBAL DISTRIBUTOR MADD ENTERTAINMENT ANNOUNCED THAT THE ONGOING NEW SERIES “WILD HEART,” WHICH JUST BROADCAST ITS 18TH EPISODE IN TURKEY, HAS ALREADY RACKED UP OVER 40 INTERNATIONAL SALES.

Jan 24,2024

Global distributor Madd Entertainment announced that the ongoing new series “Wild Heart,” which just broadcast its 18th episode in Turkey, has already racked up over 40 international sales. Moreover, according to Madd, many more deals are set to be completed this week at Content Americas in Miami.

“Wild Heart” is one of the most popular new dramas in Turkey this year. The hit series dominates Tuesday nights for Fox, where it airs under the title “Yabani” and is number across ABC+1, AB, and even Total. Foreign sales have proceeded quickly for the hit series, including Spain, Spanish-speaking Andorra, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Georgia, Israel, Kazakhstan, Kyrgyzstan, Moldova, Montenegro, Romania, Russia, Serbia, Tajikistan, Turkmenistan, Uzbekistan, and 24 countries across MENA.

“Wild Heart” follows the journey of Ali, who was abducted as a boy and ended up working for the gang who kidnapped him. After enduring years of hardship, Ali renames himself Yaman and escapes his captors to build a new and better life together with his three friends. Things are not easy for this new family, but they work hard and are able to leave their dark past behind. Through it all, Yaman somehow manages to keep his soul pure and never succumbs to the darkness that surrounds him.

This exciting new series is produced by NTC Medya and features many stars, including Halit Özgür Sarı, Dolunay Soysert, Simay Barlas, Bertan Asllani, Yurdaer Okur, and Osman Alkaş. Readymade and format rights for the show are still available for many territories around the world.

FAMILY SECRETS WON THE 2023 INTERNATIONAL EMMY FOR “TELENOVELA” CATEGORY

Nov 20,2023

The International Emmy Awards, recognizing outstanding television productions created outside the U.S., took place in New York at the New York Hilton Midtown Hotel.
The ceremony featured 56 productions from 20 different countries competing across 14 categories.
The standout of the evening was the Turkish series "Yargı," ("Family Secrets") produced by Ay Yapım, which clinched the coveted award in the "Best Telenovela" category.
The show, spearheaded by producer Kerem Çatay, director Ali Bilgin, screenwriter Sema Ergenekon, and starring actors Pınar Deniz and Kaan Urgancıoğlu, was hailed for its compelling storytelling and performances.
Previously, Turkish actor Haluk Bilginer, who has starred in various Hollywood productions along with his career in Turkish cinema and theater, was awarded the 2019 International Emmy Award for Best Performance for his role as Agah in "Şahsiyet" ("Persona").

FAMILY SECRETS’ LEAD ACTRESS PINAR DENIZ WON THE TITLE OF BEST NON-SPANISH SPEAKING ACTRESS AT PRODU AWARDS

Nov 03,2023

Family Secrets’ lead actress Pınar Deniz, playing Ceylin character, won the “Best Non-Spanish Speaking Actress” category in Produ Awards 2023.

The series distributed by MADD Entertainment has been sold worldwide both as readymade and adapted versions acrsso Europe, Asia, Latam, and the Middle East – not to mention its native Türkiye, where it airs on Kanal D under the title Yargı with season three, was also nominated for an International Emmy® in the category of “Telenovela.” last month.

The PRODU 2023 Awards are the largest awards event for Spanish-speaking audiovisual production. In two days of broadcast, distinctions are being awarded to the outstanding productions and artists of the year. The event is broadcast via streaming to the entire world on November 1 and 2 of this year, with audiences mainly in Latin America, and is then broadcast as a special program on television channels throughout the region.

Produced by Ay Yapim, the cast includes Kaan Urgancıoğlu (Endless Love, Love 101) and Pınar Deniz (Wounded Love, Love 101), who are an unlikely duo who find themselves in the middle of a conspiracy that could bring down both their families. Directed by Ali Bilgin (Brave and Beautiful, Medcezir) from an original story by Sema Ergenekon (Black Money Love, Karadayı, Gümüş).

MADD ENTERTAINMENT CELEBRATED FIVE YEARS OF SUCCESS IN CANNES

TURKISH DISTRIBUTOR MADD ENTERTAINMENT CELEBRATED ITS FIFTH-YEAR ANNIVERSARY TUESDAY NIGHT WITH A STAR-STUDDED GALA AT CANNES’ FAMOUS MAJESTIC HOTEL.

Oct 19,2023

Turkish distributor Madd Entertainment celebrated its fifth-year anniversary Tuesday night with a star-studded gala at Cannes’ famous Majestic Hotel. Some of Turkey’s finest actors, directors and producers joined the festivities along with broadcasters and media executives all around the world.
During the gala, many milestones were celebrated, including several important new developments. For example, the distributor announced a new three-year volume deal with Telefe and Chilevision, which is Madd’s third volume deal in Latin America. In detail, Telefe and Chilevision agreed on the acquisition of the Turkish titles that Ay Yapım and Med Yapım will produce over three years.
The company also announced that Ay Yapim is co-producing a Spanish version of its hit series “Brave and Beautiful” with Secuoya Studios. The adaptation will air in Spain through Atresmedia and Madd will distribute the title to the international market. This is the outcome of the alliance between the Spanish content studio and the Turkish production company launched a few months ago.
Furthermore, Medyapim and Mediapro are co-producing a Spanish version of the classic Turkish drama “A Girl Named Feriha,” which Madd will also distribute, as well as HBO Max’s forthcoming “Margarita,” the new youth drama from renowned Argentine producer Cris Morena.
Moreover, Ay Yapim acquired adaptation rights for Globo’s hit series “Brazil Avenue,” a hit that has aired in over 140 countries and will now have its first international adaptation. The agreement between Globo and Ay Yapım provides for the sale of the format, in which the Turkish company can promote adaptations while maintaining the telenovela’s successful premises. Madd will be distributing this drama globally as well.
At the same time, Madd Entertainment announced a new sales record for "The Family," which just started its second season and has already been sold to over 80 markets, including MENA, US Hispanic & Puerto Rico, Spain, Argentina, Chile, Israel, Romania, Slovenia, Macedonia, Montenegro, Honduras, Bulgaria, Hungary, Albania, CIS countries, and Latin America. It is Madd Entertainment’s fastest-selling drama series.
“This is an occasion to thank all the people who have made Madd Entertainment the number one distributor of Turkish drama. Five years ago, Ay Yapım and Medyapım, two of the companies that made Turkish drama so popular around the world, came together to create Madd. All the volume deals we did around the world, the co-productions, the digital platform deals – all of that was possible thanks to this creative partnership. Anyone who knows Turkish drama knows that these two companies are the best,” said Ates Ince, Managing Director of Madd.
Some of the country’s best-known stars were in Cannes to wish Madd well on its fifth anniversary, including Onur Tuna and Hilal Altınbilek from the upcoming new series “My Wonderful Life”; Halit Özgür Sarı and Simay Barlas from “Wild Heart”; Deniz Can Aktaş and Miray Daner from “The Brave”; and stars from the new hit drama “Dirty Laundry,” Ayça Bingöl, Ceren Moray, and Cansu Tosun. Together, they represent three of today’s Top 10 Turkish dramas and one of the most anticipated new series of the season.