GÜLCEMAL begins 30 years ago in Bursa, where the beautiful Zafer is forced to abandon Mustafa, the man she loves, to marry Saim, who she does not. Zafer gives birth to a son, Gülcemal, who she cannot bring herself to love. Later, she has a daughter, Gülendam. Her family is like a weight on Zafer’s chest, so when Mustafa reappears in Bursa, she runs off with him. When Zafer gets pregnant, Saim hangs himself. The young Gülcemal takes his revenge, killing Mustafa with a bread knife. It is at this point Zafer curses Gülcemal, telling him he will never be loved.
Zafer’s words prove predictive, and twenty years later, after he has made his fortune and returned to Bursa a rich and powerful man, Gülcemal still has never known love. The relentless pursuit of success and his deep resentment against the mother who abandoned him turned Gülcemal into a monster. But all that begins to change when he meets the beautiful, mysterious Deva. The two are polar opposites, yet hatred eventually gives way to passion in what would seem to be an impossible love affair.