THE LEADING PRODUCERS OF GLOBAL TURKISH DRAMA HITS, AY YAPIM AND MEDYAPIM JOINED FORCES FOR INTERNATIONAL DRAMA DISTRIBUTION: MADD ENTERTAINMENT
Time to establish fresh bonds and create a direct business approach: Madd Entertainment
Turkey’s two pioneering and leading production companies Medyapım and Ay Yapım collaborated in a joint venture, MADD (Med Yapım Ay Yapım Drama Distribution) and gathered their international content distribution rights under a single roof. Newly founded in 2018, Madd Entertainment aims to be one-stop-shop for international content buyers for the best Turkish drama series and content rights. In the midst of a global disintermediation trend, as content creators we felt the need to get closer to our global business partners. We like to establish fresh bonds, create a direct business approach and become the single contact point. Madd Entertainment will work to make sure Turkish drama series are distributed worldwide with diversification, correct positioning and distribution strategy.
Transforming the way we do business
Madd Entertainment is founded to improve the way our series are distributed in current markets and seek new business opportunities, territories and mediums for Turkish drama to expand. The new Turkish Super Series in Madd’s portfolio will pave way for entering new markets where current Turkish dramas are not relevant yet. Two brand new hit titles, Phi and Persona, aired in Turkey’s leading OTT service puhutv, will be available for buyers all around the world. In addition to its core business, as a company vision, Madd aims to invest in the future of drama and collaborative productions with international partners. Thus Madd Entertainment will be exploring new content, co-production and partnership opportunities with global producers and broadcasters.