THE LEADING PRODUCERS OF GLOBAL TURKISH DRAMA HITS, AY YAPIM AND MEDYAPIM JOINED FORCES FOR INTERNATIONAL DRAMA DISTRIBUTION: MADD ENTERTAINMENT
A success far beyond Turkey’s borders…
Today Turkish storytelling reaches more than 150 countries around the world creating a massive ecosystem with its worldwide titles, celebrities and fans. Turkey became the world’s second-largest TV content exporter in only two decades and this success is crowned by an International Emmy Award for ‘Endless Love’. Regardless of country and culture Turkish storytelling appeals to universal codes of being alive, being human, being in love and being loved… in other words they have access to deep-seated human insights. Even an adapted story from another part of the world, transforms and blossoms with these insights. There is at least a dozen Turkish celebrities famous around the world and they all have powerful global influence on their fans through digital media.
Time to establish fresh bonds and create a direct business approach: Madd Entertainment
Turkey’s two pioneering and leading production companies Medyapım and Ay Yapım collaborated in a joint venture, MADD (Med Yapım Ay Yapım Drama Distribution) and gathered their international content distribution rights under a single roof. Newly founded in 2018, Madd Entertainment aims to be one-stop-shop for international content buyers for the best Turkish drama series and content rights. In the midst of a global disintermediation trend, as content creators we felt the need to get closer to our global business partners. We like to establish fresh bonds, create a direct business approach and become the single contact point. Madd Entertainment will work to make sure Turkish drama series are distributed worldwide with diversification, correct positioning and distribution strategy.
Transforming the way we do business
Madd Entertainment is founded to improve the way our series are distributed in current markets and seek new business opportunities, territories and mediums for Turkish drama to expand. The new Turkish Super Series in Madd’s portfolio will pave way for entering new markets where current Turkish dramas are not relevant yet. Two brand new hit titles, Phi and Persona, aired in Turkey’s leading OTT service puhutv, will be available for buyers all around the world. In addition to its core business, as a company vision, Madd aims to invest in the future of drama and collaborative productions with international partners. Thus Madd Entertainment will be exploring new content, co-production and partnership opportunities with global producers and broadcasters.
Medyapım, founded in 1993 carries the heritage of the Turkish broadcasting know-how as one of the most experienced and well-known production houses in the country. Medyapım invested in Turkey’s first formats and first remakes and created series like Girl Named Feriha, Mother, Woman.
Ay Yapım, founded in 2005, is the producer of Turkey’s most loved, watched and influential dramas. This young, fast paced, perfectionist company created titles like Endless Love, Fatmagul, Black Money Love.
First in the industry, a collaboration that creates an impressive portfolio
Medyapım and Ay Yapım’s premium positioning and high quality productions enables them as trusted and preferred partners not only for international broadcasting companies but also for the world-wide famous Turkish stars for their future projects. Two production houses together, create more than 400 hours of fresh content annually and their content shapes Turkey’s prime time. Merging powers of two leading producers means ensuring a solid content portfolio for Madd Entertainment that includes a variety of genres, all worldwide Turkish celebrities and global storytelling know-how. All new outputs of Medyapım and Ay Yapım, starting from 2018, will be under Madd Entertainment’s portfolio.
Esentepe, Kore Şehitleri Caddesi, No.5/3